Protandim

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Are All Antioxidants Created Equal? A Response to the Controversy.

The Journal of the American Medical Association recently published an article on the benefits, or lack thereof, of conventional antioxidant supplements which has generated enormous interest, and controversy, in the supplement industry.

The analysis of 68 studies from 1977 to 2005 suggests high doses of vitamins A and E as well as beta carotene and “other antioxidant supplements” are actually bad for you and don’t help you live longer.

At LifeVantage Corporation, makers of Protandim, we know that not all supplements are created equal. Some are synthetic, some are natural products, and others, believe it or not, can actually become pro-oxidants if you get too much of them (which increases your oxidative stress, by the way).

Protandim is not an antioxidant, it is an antioxidant therapy, and we’ve always been careful to make that distinction in order to separate our product from the myriad of consumable antioxidants in the marketplace.

Dr. Joe McCord, LifeVantage’s Director of Science, points out that most people don’t realize that their bodies do not rely on antioxidant vitamins to maintain proper balance. Your body relies on powerful antioxidant enzymes. “In fact,” he says, “the peer-reviewed clinical studythat established Protandim’s ability to eliminate the age-related increase in oxidative stress underscores the uniqueness of Protandim’s approach to antioxidant therapy by increasing your own antioxidant enzymes.”

Protandim is effective in the body because it works entirely differently from conventional antioxidants (whether those are consumed in pill form or in foods you eat/drink). When you take Protandim your body’s trillions of cells understand that they are to commence making more antioxidant enzymes – Superoxide dismutase and Catalase – which work in tandem to fight free radical damage to all those cells. The new higher levels of these enzymes do not completely eliminate free radicals (because even free radicals have a place in a well-balanced metabolism), but they reduce free radicals to the low, non-damaging levels your cells experienced decades ago.

We are big on cellular health at LifeVantage because an enormous body of scientific evidence has shown that most health conditions arise at the cellular level. Proactively protect your cells from being damaged and you should reap the benefits in terms of good health and wellness as you age.

LifeVantage’s approach to the science of cellular health and oxidative stress is that we believe today’s consumers of dietary supplements want more scientific data to demonstrate the value of the products they choose. We have that scientific data.

We market Protandim because we believe you should have the means of having quality of life in the years that you do live. Take Protandim daily, and live healthy as you age.

This entry was posted on Friday, September 26th, 2008 at 12:45 pm and is filed under Press Archive. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.